Marketing Analysis Of Olay Marketing Analysis - 982 Words

Marketing analysis of Olay The quality of people’s lives are increasingly improve by today’s rapid economic growth. Due to it, a lot of people start pay attention to beauty care which like skincare. Skin care products market growth that women are consume more to get a good look. The beauty and skincare brand Olay is one of the biggest properties and best-seller in facial skincare. The mission statement of Olay is â€Å"to enhance all that is beautiful in women by providing simple to sophisticated skin care solutions to continually improve women’s skin and women’s lives.† (PPCORN) Olay started launch a new production into the market which is facial cleansing cloth in June 2000. The main marketing challenges facing Olay Daily Facial subsequent to the launch are the competition from its competitor, Dove, and the consumer’s value. â€Å"The goal of the new product line was to increase Olay’s overall share in the facial and personal cleansing and enhance Olay’s position over Dove, its primary competitor in the facial and body cleansing market.† The marketing is about satisfying customer needs and wants. The challenge ODF facing are demographics challenges, distribution challenges, and promotional challenges. The ODF should determine its demographics because its pejorative nickname â€Å"Oil of Old Lady,† so it has turn its brand value into positive value that Olay is for all age women’s skin to make look you perfect daily. The selective distribution is a challenges ODF face because the groceryShow MoreRelatedMarketing Comm unication Creative Brief and Imc Plan7937 Words   |  32 PagesContent Page Executive Summary 3 1. 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